Ittar Concentré Oils
The Scent Practice
Eight ittars. Eight intentions. One ancient tradition.
Rooted in the centuries-old art of Indian perfumery, each 9ml Ittar (Arabic for attar) Concentré is alcohol-free, paraben-free, and phthalate-free — crafted using traditional hydro-distillation and anchored in aged plant resins and Mysore sandalwood.
This is not perfume. This is presence.
Every Ittar Concentré is crafted in India using the 500-year-old tradition of hydro-distillation — the same patient, small-batch method master distillers have used for generations. Ours come from the Attarwala family, who have been making attars for over 160 years, tracing their roots to Udaipur, Rajasthan — a city where flowers and fragrance have always held a place of honor. In 1940, the family moved their craft to Bombay, and today their attars are exported across the Middle East, Malaysia, and the United Kingdom. The family name itself means "possessor of attar."
Our oils are anchored in aged Mysore sandalwood and plant resins, never synthetic extenders. That means no parabens, no phthalates, no alcohol, and no artificial fragrance. Just pure botanical essence — knowledge passed down through generations, worn close to the skin like a whispered intention.
Meet our partner family's life work.
“Working with Echo Studio on this project truly propelled Velar to another level."
★ ★ ★ ★ ★
"What stood out most in working with Echo Studio was the time they took to understand not just the collection, but what it meant to me as a designer. They immersed themselves in the craft, got into the weeds of glasswork, and by the end it felt like they knew Velar as intimately as I did. They didn’t just do what was asked — they challenged me, nudged me outside of my comfort zone, and in doing so helped us create something far more powerful than I imagined. The result was incredible both visually and strategically: our highest-reaching campaign to date and the largest sales we’ve ever seen from a launch. Working with Echo Studio on this project truly propelled Velar to another level."
— Mahsa Amiri, Founder of Velar